From the June 2024 issue of Apollo. Preview and subscribe here. Artists and alcohol advertising have made for a heady mix in modern times: from Alphonse Mucha’s swirling art nouveau flora for beer and absinthe to Salvador Dalí’s branding for Conde de Osborne sherry brandy and the Jean Carlu design that launched the Mouton Rothschild tradition of artists’ labels, it seems that artists have been
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